Do you know where your data has been?
Big data delivers many benefits; it also brings challenges.
Data quality is #1.
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The Dark Side
A technology bias is the force that leads to the dark side of Digital Transformation.
Certain business cultures are more susceptible to its siren call. Of course, a predisposition to this force at the top makes resisting its attraction almost impossible.
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Data has taken on an almost spiritual dimension. So, it makes sense for leaders to seek out a big data guide and teacher for wisdom, clarity, and insights into the equally big question: What is the most important data?
Like most spiritual quests, we hope to find an actionable answer. But sometimes, we discover a surprise.
And apparently, we are not alone in this quest.